![]() We talked to eight graphic designers and they talked a lot about their process, about how they tried to find a font that conveyed the candidate, their qualities, and their attributes. It sounds like there’s a lot of thought that goes into choosing fonts. Men were less likely to use script or handwriting than female candidates were, and more likely to use slab serif, so we see differences based on party, on years in office, on incumbency, and candidate gender. ![]() Incumbents were more likely to use serif, so that tells us that there’s a trendiness to the design that shows up in the logos that someone who got elected to Congress in 2008 or 2010 has a logo that’s probably from that era, that looks a little bit different than design now which leans more toward sans serif fonts. And they were more likely to use script or handwriting. One is party: Republicans are more likely to use serif than sans-serif fonts relative to Democrats. We found that a lot of things predict what typeface people will use. ![]() ![]() Your research found that typefaces in and of themselves were not inherently political, but convey information about the candidate. The analysis adds to the growing area of research by offering an empirical look at typeface selection in political candidates’ logos and wordmarks-which is a type of text-only graphic treatment. Visuals are often overlooked and under-studied in the field of political communication, but have grown as online content shifted from text-based blogs to more image-oriented platforms such as Facebook and Instagram, the study found. midterm elections, which saw Democrats pick up a net 41 seats in the House of Representatives to gain the majority, and Republicans retain control of the Senate. Researchers interviewed graphic designers to analyze more than 900 candidates’ logos from the 2018 U.S. Haenschen found that typefaces are chosen to convey information about the candidates and differentiate them from their opponents, thus making fonts a form of political communication. Mailings made by organizations other than those listed above, even if promoting or endorsing political candidates, referendums and so forth, are not classified as political campaign mailings and cannot use Tag 57.A recent study by Northeastern professor Katherine Haenschen, who researches the intersection of digital media and politics, explores the role of fonts in political branding. Use of Tag 57 with eligible campaign mailings is optional. First-Class Mail and Standard Mail entered by a registered political candidate, campaign committee or committee of a political party can be identified by using Tag 57 on the mailing containers. Using a red Tag 57, Political Campaign Mailing, aids in the identification of political campaign mailings. Political campaing mailings are identified and documented when deposited at the Post Office acceptance units prior to entry into processing and distribution. Using Tag 57 With Political Campaign Mailings Specific responsibilities for handling Political Campaign Mailings are detailed in Postal Operations Manual (POM) 492.Īny material mailed as First-Class Mail or Standard Mail for political campaign purposes by a registered political candidate, campaign committee or committee of a political party is classified as a "political campaign mailing." An individual or organization recognized as such by the appropriate government (national, state & local) election control authority is considered to be a registered political candidate or party.Mail from organizations, such as retiree associations, labor unions, religious groups and others that endorse specific candidates or political issues is not political campaign mail and must not use Tag 57.Political Campaign Mailpieces will bear endorsement required by federal or state law that is similar to: "Paid for by the committee to elect John Smith and authorized by John Smith.".The most common format for Political Campaign Mail is an oversized post card promoting the candidacy of one or more individuals for elected offices on the local, state or federal levels.Political Campaign Mail is a piece mailed for political campaign purposes by a political candidate, a campaign committee or a committee of a political party to promote political candidates, referendums or political campaigns.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |